Context Marketing: 5 Foundational Elements to Consider When Mapping a Content Campaign

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Context Marketing: 5 Foundational Elements to Consider When Mapping a Content Campaign

Creating a new piece of content or an entire campaign? Consider these five foundational elements to achieve proper context and optimal results.

Did You Know: These Three Words Led To A Billion Dollar Campaign?

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Have you ever wondered how Nike started making its millions? It may come as a surprise but the iconic slogan “Just Do It” was actually inspired by a convicted murderer! This catchphrase along with Nike’s celebrity endorsements has led them to be one of the largest brands in the world! Want to learn more fun facts about your favorite brands? Make sure to subscribe for more content like this!

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Content Marketing: Optimisation Framework from Context to Conversion | Oli Gardner, AWeurope 2018

Content Marketing Masterclass: Optimisation Framework from Context to Content to Conversion

by Oli Gardner (Co-founder, Unbounce)

Over the years, Unbounce has launched over a million pages, gathering an incomprehensible amount of quantitative and qualitative data. Oli, co-founder of Unbounce, is going to take you on a journey that explores a new visual communication method for optimising your content marketing through a product awareness lens. Traditional content marketing focuses on educational value at the expense of product value, which is a broken and outdated way of thinking. We all want to sell more products but we’re afraid of being seen as salesy.

Join Oli as he dissects the data and lessons from his biggest ever content marketing experiment, and how those lessons have changed his approach. Once finished, you’ll have an actionable framework for how to use visual, personalised content to increase the clarity and comprehension of your product value propositions.

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5 Crucial Elements of a Successful Marketing Campaign

it’s important to understand what goes into a successful marketing campaign. As any good marketer would tell you, of course we know what elements you need for success, but as I sat down to write this, I realized there aren’t just 5. So without further ado, a marketing campaign needs these 10 things, 5 of which I’ll go over in this video and the other 5 on my blog: https://www.fiveones.com/nonprofit-marketing-campaigns-10-critical-elements/

00:00 Introduction
01:14 Cohesive Branding
01:44 Use Multiple Channels
02:12 Tell Great Stories
02:38 Share Testimonials
03:03 Get Team Input
04:04 5 Crucial Elements of a Successful Marketing Campaign Graphic

What Everyone Must Know About CONTENT MARKETING?

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In this video we’re walking you through effective inbound content marketing, and how it can grow your brand. Marketing has changed and looks way different today than it did before the internet and social media took over. Inbound content marketing is all around us via the blogs, podcasts, videos, etc. that we consume on a daily basis. Watch to learn more about how you can grow your brand using channels like these to reach your audience! Don’t forget to subscribe and give this video a like if you enjoyed it!

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The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.

#HubSpot #marketing #contentmarketing

Tags: context