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This video about Business strategy introduces the idea behind doing SWOT analyses.

The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours.

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Strategy module table of contents:

MBA in a Box: Introduction
1. What does the course cover?

Section: 2

Strategy: An Introduction
2. The role of Strategy and what makes a Strategy successful
3. The difference between Corporate and Business Strategy
4. The importance of the Mission, Vision, Goals, and Values statements

Section: 3
Strategy: The industry lifecycle model
5. The four stages of the industry lifecycle model – An introduction
6. The strategic importance of the industry lifecycle model
7. The Introduction stage – A new industry is born
8. The Growth stage – An industry in its expansion phase
9. The Maturity stage – An industry at its peak
10. The Decline stage – An obsolete industry

Section: 4
Strategy: Porter’s Five Forces model – The competitive dynamics in an industry
11. Michael Porter’s Five Forces model
12. The threat of new entrants
13. The threat of substitute products
14. The intensity of current competition
15. The bargaining power of suppliers
16. The bargaining power of clients
17. Porter’s Five Forces framework applied in practice

Section: 5
Strategy: Game Theory – Studying the interaction between multiple parties
18. An introduction to Game Theory
19. Zero-sum games – approaching situations with a win-lose perspective
20. Non-zero-sum games – considering both cooperation and confrontation
21. Tobacco companies – a real-life example of Game Theory application

Section: 6
Strategy: Focusing on the inside of a business
22. Focusing on the inside of a business – An Introduction
23. A company’s lifecycle model – what should be done at different stages

Section: 7
Strategy: Acquiring a competitive advantage
24. The quest for a competitive advantage – An Introduction
25. The importance of building a sustainable competitive advantage
26. The role of resources and capabilities
27. Acquiring an actual competitive advantage

Section: 8
Strategy: The three main competitive strategies
28. The three main competitive strategies
29. Cost leadership – sell cheap
30. Differentiation – be different
31. Niche (Focus) strategy – find your niche market
32. The danger of hybrid strategies

Section: 9
Strategy: Corporate growth strategies
33. The types of growth opportunities companies pursue
34. Organic growth – building a solid foundation
35. Inorganic growth – leveraging M &A transactions
36. Horizontal integration
37. Vertical integration

Section: 10
Strategy: The SWOT analysis framework
38. An introduction to SWOT analysis
39. SWOT analysis in practice – Starbucks

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Strategy analysis has two main branches – analysis of a firm’s external environment and analysis of a firm’s internal environment.

SWOT is a famous framework that allows us to combine the two types of analysis. SWOT is sometimes referred to as internal-external analysis. The acronym SWOT stands for Strengths, Weaknesses, Opportunities, and Threats.

The first two, Strengths and Weaknesses, are related to a firm’s internal environment, while the last two, Opportunities and Threats, consider its external environment.

Internal strengths and external opportunities are vertically paired as helpful elements, while internal weaknesses and external threats are paired as harmful elements.

if we perform a company analysis, under strengths, we would expect to see its core competences, the areas where the business excels and has a competitive advantage over competitors.

Weaknesses are areas that need improvement. Such vulnerabilities place a company at a disadvantage when competing against other firms.

Opportunities can be seen as favorable factors existing in a company’s external environment, in the industry where it operates, and have the potential to improve its current results and competitive positioning.

Threats arise in a company’s external environment and might harm its current business.

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Many firms use a version of the SWOT analysis. This analysis looks at the internal strengths and weaknesses of a firm and develops strategies to improve them, while also focusing on the external opportunities and threats facing the firm. The model then helps firms develop strategies to take advantage of the opportunities and prepare for the threats.
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Copyright Mark Wolters 2019

Topic 2: Strategic Marketing

#marketing #swot #swotanalysis

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What is SWOT Analysis of a website and how it Helps ? #Learningseo
SWOT stands for Strengths, Weaknesses, Opportunities | SWOT Analysis of a Website
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SWOT stands for Strengths, Weaknesses, Opportunities | SWOT Analysis of a Website

SWOT stands for strengths, weaknesses, opportunities, and threats. Understanding how to perform a SWOT analysis is critical to your planning process. The purpose of creating one is to formulate a synthesized view of your current state.

We build on our strengths, shore up our weaknesses, invest in our opportunities, and monitor our threats. Strengths and weaknesses provide an internal view of your organization, while opportunities and threats offer an external view.

Utilizing input from your planning team and pulling in data sources will help you develop a SWOT analysis.

Internal data sources include:

● Executives and board members
● Employees
● Customers
● KPIs

External data sources include:

● Megatrends
● Industry
● Market
● Competitors

After collecting your data, synthesize it into 10 to 15 bullet points for each four quadrants of your SWOT. Aim to fit it onto one page. It’s helpful to be able to see a clear and succinct picture of your current state.

Do not confuse weaknesses and opportunities. For example, say one of your bullet points is to improve communication. While it may sound like an opportunity, it should be classified as a weakness. Opportunities are drawn from external perspectives (things we can influence but not control). We control communication. The distinction is important because when you process your SWOT, each quadrant serves its purpose.

Opportunities are growth goals, threats are simply monitored, weaknesses are operational and people goals, and strengths are the source of competitive advantages.

Now that you know how to perform a SWOT analysis put it to use! Excellent planning starts with understanding where you are today.

More information is available at https://www.OnStrategyHQ.com

Download the guide here – https://onstrategyhq.com/swot-assessment-guide-download/